For associations, marketing for events isn’t just about filling seats. It’s about strengthening member engagement, building visibility and generating non-dues revenue. Events are a powerful way to connect members and show leadership in your field, but none of that happens without a clear marketing plan. In practice, event marketing means reaching the right people, reminding […] The post Event Marketing Guide: Strategies for Associations appeared first on MemberClicks.| MemberClicks
Associations succeed when they provide members with resources that make a difference. Affiliate marketing helps you do just that while also creating new revenue opportunities. By recommending relevant products or services to your audience your association earns a commission each time members make a purchase through your referral. It’s a low-effort high-impact strategy that fits […] The post Affiliate Marketing for Associations: Boost Revenue and Member Value appeared first on MemberClicks.| MemberClicks
Learn what a member satisfaction score is, how to measure it and ways to improve member engagement and retention for your association.| MemberClicks
Trying to grow your association’s membership? A trial membership can be a smart way to get prospects in the door. It lowers the barrier to entry, lets people explore your value and gives you data on what works. But it also comes with risks: extra admin work, the chance of low conversions and the potential for […]| MemberClicks
Build a strong executive committee for your association. Learn key differences from your board and how to lead with clarity and purpose.| MemberClicks