A one-size-fits-all approach to nudging can be ineffective, or even backfire. Personalising nudges is a way of recognising and acting upon known heterogeneity across and within groups of people to deliver successful behaviour change. … More How Can We Personalise Nudges?| Behavioural Public Policy Blog
By Manya Marwah, Deputy Editor Ownership is the hoax that companies are selling as convenience. The truth is, when we subscribe to services online, whether they be streaming platforms or internet plans that allow us to subscribe to digital networks, we are renting the feeling of possession rather than indulging in the actual act of […]| Arthashastra
By Tanya Rajesh, Deputy Editor As I enter my final year of college, pursuing a degree in a subject which is typically male dominated, I feel a sense of paranoia settle deep within me. Everywhere I look, I cannot help but notice a distinct lack of women in the labour force. The global labour force […]| Arthashastra
Most consumers are not starkly for or against meat substitutes, which are far more environmentally friendly than meat. Instead, complex factors including culture, taste, health and economics interact to shape individual choices, says research co-authored by Jaideep Prabhu of Cambridge Judge Business School that has practical implications for marketers and policymakers. The post Why meat substitutes still face resistance appeared first on Cambridge Judge Business School.| Cambridge Judge Business School
By Jigisha Sharma, Deputy Editor In the age of democracy and ‘Consumer is the Boss’, the power ideally rests in the hands of the citizens and the consumers; and what do we do when we’re dissa…| Arthashastra
If we were asked to list the top 5 reasons behind our success as an agency, our mastery of iteration would surely be one of them. | Conversion