In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next. Strong crisis communication doesn’t begin at the breaking point. It’s built on preparation, alignment and audience understanding. When a crisis hits,… Continue reading Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset| PRGN
Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most valued metric on both sides of the Atlantic, Europe takes a more strategic and long-term… Continue reading How Brand Influence is Different in Europe and the U.S.?| PRGN
Brand influence is in the focus of the PRGN Influence Insights survey with research conducted in more than 40 countries. Read for more| PRGN
Brand influence cited as "extremely" or "very" important by 89% of respondents in global research by the Public Relations Global Network| PRGN
The first of its kind global survey conducted by Public Relations Global Network will be released on April 29 NEW YORK / BRUSSELS – Anticipation is growing as the PRGN Influence Insights, the first-of-its kind global survey on the role of influence in branding strategies, is set to be released on April 29th by the… Continue reading PRGN to Introduce Influence Insights Survey| PRGN