Gaming continues to be underrepresented in media investment despite offering measurable engagement opportunities and value exchange capabilities that other channels cannot match, largely due to marketer unfamiliarity with the environment. “I think gaming could be classified as a sleeper channel or a channel that’s underrepresented in terms of where media investment goes, I think largely [...]| Beet.TV
AMENIA, NY — The ability to seize the greatest opportunities in this early stage of the artificial intelligence era would seem to belong to the larger holding companies, with their vast array of talent, access to data, and economies of scale versus comparatively smaller independent shops. But indies might actually have one critical advantage that [...]| Beet.TV
MIAMI — For Bill Koenigsberg, the color blue represents more than just a hue in the spectrum—it symbolizes a technological change reshaping his business from the ground up. T...| Beet.TV - The Root to the Media Revolution
