Series: GEO – Winning in the Age of AI Search Welcome to the New Era of Search Generative engines are doing more than reshuffling how we Google things—they’re completely redefining how people discover, trust, and act on information online. Whether it’s AI chat assistants, voice interfaces, or instant knowledge panels, we’re no longer navigating lists […] The post Part 1: What Is Generative Engine Optimisation (GEO) and Why It Matters appeared first on Digivate.| Digivate
Charlotte Stoel, Group MD at Firefly Communications, explores how Generative Engine Optimisation is transforming brand visibility in the age of AI-driven search.| Marketing Gazette
