Eras are defined by their moments. The 2000’s saw low-rise jeans, a neon palette, and pop star drama. The 2010’s had barn weddings and ‘Gangnam Style’. With time comes the benefit of hindsight, and clarity on what was big versus what faded quickly.| MIDiA Research
AI is now intertwined with all the internet has to offer – be it generated memes, AI music, or (somewhat) helpful chatbots. Seemingly, no proposition can go free of generative embellishment. Yet as Gen AI proliferates, something is becoming increasingly clear: content written with AI assistance of... Source| MIDiA Research Blog
Human nature and human nosiness seem to go hand in hand. There is something undeniably compelling about getting a view into someone else’s world. Historically, this would be in the form of a coy walk past a living-room window’s undrawn curtains in the street. Source| MIDiA Research Blog
Advertising is a critical component of the entertainment industries. It supports free tiers of video streaming, forms the backbone of social platform revenues, and contributes significantly to the music industry through sync, licensing, and ad-supported streaming. Source| MIDiA Research Blog
The live scene is, allegedly, in an uphill battle. Festivals face cancellations, travel costs are rising, and grassroots venues are struggling. Success stories like the ‘Eras’ tour and the Oasis reunion boosted year-on-year stats within the industry, but is this a sign of long-term growth or merely a blip? Within this context, success stories pepper the lower levels. Source| MIDiA Research Blog
The conversation around AI narration has awakened a historic tension, one that emerges at the dawn of every technological epoch. The tension is not just about the capabilities of AI itself, but the gnawing uncertainty of what it means for humans.| MIDiA Research
Generative AI is improving, and its use is increasing. AI tools have rapidly accelerated , and, as a result, AI is now widely used to generate lesson plans, find recipe measurements, and draft lists of potential client companies.| MIDiA Research
Key takeaways from this blog: President Trump'sproposed tariffshave shaken the stock market, with trust in the US economy weakening Unpredictable policies, including the US TikTok ban, are making conditions difficult for businesses that operate across multiple countries With this uncertainty in the ...| MIDiA Research