Language and symbols evolve over time. We continually create new words and symbols and new uses for old words. For example, when I was a child, emojis didn’t exist. The Oxford Dictionaries named an emoji the “word” of the year in 2015. Today, emojis are everywhere – even in business-to-business (B2B) marketing materials. But just … Continue reading "Marketers: Are you using emojis in your content?" The post Marketers: Are you using emojis in your content? appeared first on Crystal C...| Crystal Clear Communications
Americans are bombarded with too much information. We average over 7 hours of screen time daily, consuming more than 100,000 words daily. Worse, we remember only 20% of what we read and just 10% of what we hear. It’s easy to see why we marketers have a tough job getting through to buyers. And given … Continue reading "Marketers: Are you giving buyers too much information?" The post Marketers: Are you giving buyers too much information? appeared first on Crystal Clear Communications.| Crystal Clear Communications