When your message offers people a benefit, they want to make sure they understand what you’re saying. Plain words reach a bigger audience Always speak your audience’s language, so your message is easy to get. Only about 1 out of 4 marketers speaks the language of their audiences and decision-makers, according to a Forrester study, … Continue reading "Do you speak your audience’s language? " The post Do you speak your audience’s language? appeared first on Crystal Clear Communicat...| Crystal Clear Communications
Facing a life-threatening illness, Ahava Leibtag combed the Internet for every single bit of information about her condition. But the content she found didn’t help because: It was too hard to understand. It took a purely clinical point of view. It completely lacked empathy. And some content contradicted other content. Eventually, Ahava discovered a research … Continue reading "Who understands healthcare content?" The post Who understands healthcare content? appeared first on Crystal Clear...| Crystal Clear Communications