You can preach a good sermon without loving your people, but you will never preach a great sermon without loving them. Here's why...| Pro Preacher
Research shows that shorter words are better. Even highly educated people prefer shorter words that are faster to read and easier to understand. Yet content marketers still use long words that are harder to digest. The other day I was editing some copy for a client, and I changed the word “utilize” to the word … Continue reading "Marketers: Are you overusing “utilize”?" The post Marketers: Are you overusing “utilize”? appeared first on Crystal Clear Communications.| Crystal Clear Communications