When it comes to data cleansing, volume matters. But so does variety, speed, security, and, above all, accuracy. At The Software Bureau, we manage a portfolio of suppression and home mover data so vast that it clocks in at around 500 million records—and growing. Every single one of these records comes from a trusted, vetted [...] The post Handling Half a Billion Records: The Power Behind Our Data Cleansing Engine appeared first on The Software Bureau.| The Software Bureau
April 2025 hasn’t been kind to marketers. Between economic jitters, tariff threats, and increased business taxation, UK companies are re-evaluating where they spend—and where they can see tangible returns. The latest IPA Bellwether Report for Q1 2025 confirms the squeeze, marking the first overall decline in UK marketing budgets in four years. While main media channels like out-of-home and audio have seen significant cuts (with a net balance of -6.7%), direct marketing bucks the trend. Bu...| The Software Bureau