Top 3 Digital Marketing Mistakes + How to Fix Them
Discover 3 nonprofit marketing mistakes and how to avoid them with Chris Barlow, Brady Josephson, and Matt Scott on The Responsive Lab.| Virtuous Software » The Responsive Fundraising Platform
End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut […] The post 8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign first appeared on Virtuous Software.| Virtuous Software
Discover 3 nonprofit marketing mistakes and how to avoid them with Chris Barlow, Brady Josephson, and Matt Scott on The Responsive Lab.| Virtuous Software » The Responsive Fundraising Platform
| CharityHowTo Blog
John and Becky share how to multiply your mission through community, joy, and activating your believers. A must-listen from the 2025 RNS. The post Multiplication Mindset: How Responsive Fundraisers Build Movements with Becky Endicott & Jonathan McCoy first appeared on Virtuous Software.| Virtuous Software
Learn how to balance long-term relationship building with the realities of fiscal year deadlines, limited capacity, and changing donor behaviors. The post How to Manage Your Mid/Major Donor Portfolios for Real Results with Gail Perry, Missy Gale, and Andrew Olsen first appeared on Virtuous Software.| Virtuous Software
Why only 9% of nonprofits feel ready to execute digital strategy, and what to do next. Insights from Javan Van Gronigen and the 2025 Peer Report. The post Breaking Down the 2025 Nonprofit Peer Report: Strategy, Systems, and Storytelling with Javan Van Gronigen first appeared on Virtuous Software.| Virtuous Software
Microsoft’s Erin McHugh joins Virtuous to explore how nonprofits can prepare for the next 5 years of AI, data strategy, and digital transformation. The post The New Nonprofit Tech Toolkit: Preparing Your Organization for the Next 5 Years first appeared on Virtuous Software.| Virtuous Software
Learn how nonprofits can co-create powerful mission narratives with community. This conversation redefines storytelling in fundraising. The post Building a Renewed Narrative with Community (and Breaking Old Story Myths!) first appeared on Virtuous Software.| Virtuous Software
Listen to Sterrin Bird on The Responsive Lab, on how nonprofits can use AI in fundraising without losing trust, empathy, or human connection. The post Don’t Lose the Donor: Keeping Fundraising Human in a Tech-Driven World with Sterrin Bird first appeared on Virtuous Software.| Virtuous Software
Clean data, AI, and donor trust. Clay Buck and Tim Paris unpack it all in this Responsive Nonprofit Summit session. The post How to Transform Data Into Strategic Decisions Using AI with Tim Paris & T. Clay Buck first appeared on Virtuous Software.| Virtuous Software
How nonprofits can align AI with their mission and create more human-centered messaging, with tips from Matt Scott of CauseMic. The post Aligning AI with Mission: Human-Centered Messaging with Matt Scott first appeared on Virtuous Software.| Virtuous Software
Learn how to build real donor relationships through empathy-driven content strategy with Brynne Krispin on The Responsive Lab. The post Empathy-Driven Social Strategy for Nonprofits with Brynne Krispin first appeared on Virtuous Software.| Virtuous Software
Who said gathering fundraising ideas for nonprofit organizations has to be overwhelming? There are plenty of lists out there with tons of fundraising event ideas. This list is your most […] The post 50 Fundraising Ideas for Nonprofit Organizations: Easy Planning Guide first appeared on Virtuous Software.| Virtuous Software
Nonprofit email underperforming? Katelyn Baughan shares tips to boost retention, build welcome series, and automate for better donor engagement. The post Fixing What’s Broken in Nonprofit Email Marketing with Katelyn Baughan first appeared on Virtuous Software.| Virtuous Software
In this episode, get tactical tips to communicate clearly, retain donors over acquire, and forecast when the future feels uncertain. The post Navigating Budget Cuts, Donor Shifts, and Uncertainty with Barbara O’Reilly first appeared on Virtuous Software.| Virtuous Software
So, you’re in charge of emails for your nonprofit. And your boss needs you to send out an email to some of your donors. But this one’s really specific. These […] The post 7 Best Email Marketing Platforms for Nonprofits first appeared on Virtuous Software.| Virtuous Software
In this episode, you'll get practical strategies for increasing donor loyalty with better data, smarter segmentation, and personalized outreach. The post Designing & Scaling a Donor Retention Strategy In 2025 with Christine Robertson and John Mark Vanderpool first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, Brady Josephson makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns. The post Creating Memorable Experiences for Modern Donors with Brand Building with Brady Josephson first appeared on Virtuous Software.| Virtuous Software
What is the number one reason why donors choose to give to your nonprofit? The impact you create. But here is the challenge: doing life-changing work and measuring and communicating […] The post Your Impact Is Why Donors Give—Let’s Make Sure They See It first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, John Mark Vanderpool shares how understanding and leveraging donor LTV can completely shift your fundraising strategy. The post Beyond the Ask: Why Donor Lifetime Value Should Shape Your Strategy with John Mark Vanderpool first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, Heather Hiscox unpacks how nonprofits can lead organizational change with empathy, inclusion, and clarity. The post Leading Change with Empathy: The PAUSE Framework for Nonprofits with Heather Hiscox first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, Aidan Augustin joins to unpack how to turn your story into a strategy that actually drives donor action. The post From Story to Strategy: Marketing That Drives Donor Action with Aidan Augustin first appeared on Virtuous Software.| Virtuous Software
Unlock untapped revenue with corporate giving. Discover how to boost donor retention and matching gifts with smarter fundraising systems. The post Corporate Giving Intelligence: Unlock Hidden Revenue and Strengthen Donor Relationships first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, we explore the pivotal role mid-level giving plays in a healthy donor pipeline. The post The Mid-Level Multiplier Effect: How to Transform Your Major Gift Pipeline with Jeff Schreifels first appeared on Virtuous Software.| Virtuous Software
When it comes to nonprofit fundraising, donor retention is a powerful metric that deserves every fundraiser’s attention. It is a key indicator of nonprofit health. This metric represents the number […] The post Donor Retention: An Essential Metric in Nonprofit Fundraising Success first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, we explore the intersection of AI and human empathy with two visionary leaders at Virtuous. The post How AI is Transforming Fundraising and Donor Relationships with Gabe Cooper & Nathan Chappell first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, Scott talks with Carly Berna and Gabe Cooper about the key trends from the 2025 Virtuous Benchmark Report. The post Inside the 2025 Benchmark Report with Carly & Gabe first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Beth Fisher, a nonprofit consultant, strategist, and former Chief Advancement Officer. The post Breaking Through Donor Fatigue with Beth Fisher first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, Carly and Scott sit down with Tim Lockie, founder of The Human Stack. The post AI, Empathy, and the Human Side of Nonprofit Innovation with Tim Lockie first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Diana Hoyt, founder of Formula for Fundraising. The post Building Donor Relationships Through Thoughtful Data Practices with Christine Robertson first appeared on Virtuous Software.| Virtuous Software
Learn how nonprofit organizations can thrive in a digital-first world by leveraging responsive fundraising technology to increase donor retention and engagement. The post Old Ways Won’t Win New Donors: Exploring the Tactics + Tech to Thrive in a Digital-First World first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Diana Hoyt, founder of Formula for Fundraising. The post The Formula for Fundraising Success with Diana Hoyt first appeared on Virtuous Software.| Virtuous Software
Fundraising expert Gail Perry shares major gifts strategies, crisis tips, and donor insights in this inspiring episode of The Responsive Lab. The post Transforming Major Gifts Through the Collaborative Ask with Gail Perry first appeared on Virtuous Software.| Virtuous Software
Your donor welcome email is more than a thank-you. See how a well-crafted message can build trust, strengthen relationships, and encourage future giving. The post How to Create a Welcome Email for New Donors first appeared on Virtuous Software.| Virtuous Software
Make every donor interaction count. See how marketing automation helps nonprofits personalize outreach, automate tasks, and drive greater generosity. The post Why Nonprofits Need Marketing Automation first appeared on Virtuous Software.| Virtuous Software
In this episode of The Responsive Lab, Carly and Scott sit down with Chris Barlow, Customer Happiness Director at Beeline Marketing, to explore how nonprofits can break through digital noise and connect with the right audience. The post How to Listen to and Understand Your Donors with Chris Barlow first appeared on Virtuous Software.| Virtuous Software
Your conversion rate is more than a number. Learn how it reveals donor behavior, highlights missed opportunities, and helps you raise more with every visit. The post How to Measure and Improve Your Nonprofit’s Conversion Rate first appeared on Virtuous Software.| Virtuous Software
Boost donor engagement with digital-first strategies! Learn how to attract, track, and retain donors effectively with expert insights and proven tactics.| Virtuous Software » The Responsive Fundraising Platform
Nonprofits need to be strategic about their budgets and resources, and digital advertising often gets overlooked as a consequence. But here’s the thing: with Google Ad Grants, you can receive up to $120,000 per year in free online search ads. This would give you the chance to reach audiences through channels usually reserved for nonprofit organizations with substantial advertising budgets—or, at least, it does if you know how to use it. Should you manage your Google Ad Grants account in-h...| Big Sea
Master donor communications with a 5-step plan. Learn how to engage, retain, and grow support for your nonprofit.| Big Sea
What is Common Good Atlanta? Common Good Atlanta (CGA) provides people who are incarcerated or formerly incarcerated with access to higher education by connecting Georgia’s colleges and professors with Georgia’s prison classrooms. The Nonprofit believes that broad, democratic access to higher education for people affected by incarceration strengthens the common good of our communities. How…| 48in48
Discover how to use AI without losing your human voice so your marketing stays warm, story-driven, and heartfelt.| Wayward Kind
There is a big difference between showing and telling. Don’t just tell people about the problem you address. Show it to them. Make them feel it. Then let them see what you’re doing to fix it. In this article, you’ll find four examples of nonprofit storytelling that illustrate different approaches and formats. You’ll also learn strategies for crafting compelling stories of your own, along with tips for measuring how well those stories are performing. The post 4 Great Examples of Nonpro...| Big Sea
Nonprofit marketing teams are stretched thin. Small teams juggle email marketing, donor outreach, event promotion, reporting—and everything in between. Add the challenge of disconnected tools and siloed data, and it's easy to see why so many teams feel like they’re spinning their wheels. Enter HubSpot. As an all-in-one CRM and marketing platform, HubSpot offers a way to streamline operations, centralize data, and improve results. HubSpot’s platform empowers your team to elevate your mar...| Big Sea
Discover how nonprofit marketing plans empower organizations to drive meaningful action to support homeless & at-risk populations.| Big Sea
In 2025, nonprofit organizations face a distinct challenge: balancing their vital missions with the demands of modern digital marketing and consistent donor engagement. That’s where HubSpot for Nonprofits proves invaluable. HubSpot as a marketing tool continues to evolve, offering even more ways to meet the complex needs of today’s mission-driven organizations. Its robust marketing automation … The post The 2025 Complete Guide to HubSpot for Nonprofits appeared first on Big Sea.| Big Sea
Your nonprofit’s mission is powerful, your team is passionate, and your programs are making a real difference. But your newsletter open rates are tanking, your Google Ad Grants budget is never utilized, and your last fundraising campaign barely moved the needle. Sound familiar? If so, you’re not alone—and you’re not failing. You might just need a little help. This blog will help you determine whether it’s time to bring in a nonprofit communications consultant or agency. We’ll walk...| Big Sea
Need to choose a nonprofit marketing company? Learn how to find a nonprofit marketing agency that understands your cause and drives real results.| Beeline, Inc.
Conversations about marketing are slowly but surely becoming more commonplace in the nonprofit sector. In the digital age, it can be so easy for nonprofits to get lost in the noise online. That’s why more and more nonprofit leaders are looking for ways to increase their visibility. Solid marketing that is strategically planned and efficiently […] The post Building a Successful Marketing Team for your Nonprofit Organization appeared first on Wayward Kind.| Wayward Kind
As a Fractional CMO, I work with many different nonprofit organizations, each with their own budget constraints, priorities, and goals. I can’t count the number of times I’ve heard nonprofit leaders share some form of “We don’t have enough money to hire strategic marketing expertise,” when discussing their nonprofit marketing budget. And I get it. […] The post Marketing Budgets for Nonprofits: Why Personnel is your Most Important Asset appeared first on Wayward Kind.| Wayward Kind
Making a nonprofit marketing plan is a great first step, but many organizations get stuck there. Stop guessing why it isn’t working, and learn the steps to effectively operationalize your nonprofit marketing plan so you actually get the results you’re looking for.| Wayward Kind
Nonprofits nationwide face early challenges from funding cuts and shifting priorities—prompting many to ask, “What do we do now?”| Nonprofit Hub
Learn how to create & utilize donor personas to strengthen your nonprofit’s strategy, build meaningful connections & boost engagement.| Big Sea
Every nonprofit knows that marketing is essential for increasing visibility, encouraging donations and involvement from supporters, and building strong community relationships. However, it takes time to master all the different types of outreach that go into an effective multichannel strategy. From posting on social media and sending email newsletters to creating Google Ads, a multichannel …| Nonprofits Source
You’ve likely seen pop-ups on your favorite websites asking if you’d like to opt into cookies. These third-party cookies allow marketers to target users based on their behavior across different sites. As users become more concerned about data privacy, the future of third-party cookies grows increasingly unclear. While Google’s latest update seems to indicate that cookies won’t be completely phased…| Nonprofits Source
Ditch the dry stats. Here’s how you can make your nonprofit’s annual report unforgettable and too good to ignore.| Wayward Kind
Nonprofits do incredible work, but sometimes have a hard time articulating their impact. A critical part of nonprofit marketing strategy is to track data well and tell your story in a way that resonates.| Wayward Kind
Discover key strategies for multichannel fundraising, optimize campaigns, and engage donors effectively. Master your nonprofit's outreach today!| Virtuous Software » The Responsive Fundraising Platform
Your marketing director’s resignation letter sits heavy on your desk—right between fundraising campaign materials and upcoming grant deadlines. The timing couldn’t be worse. Now what? Here’s what most executive directors don’t realize: this moment of upheaval can actually become a catalyst for stronger, more resilient marketing operations. The challenge isn’t just about filling a vacant […] The post How to Sustain Your Nonprofit Marketing When Key Team Members Leave appeared...| Wayward Kind
Finding the best nonprofit marketing software to reach your supporters is overwhelming. Check out our recommendations, so you can connect with your audience.| Getting Attention
Partner with Southern California News Group for all your digital marketing solutions.| Southern California News Group (SCNG) | Exclusive Local News
Partner with Southern California News Group for all your digital marketing solutions.| Southern California News Group (SCNG) | Exclusive Local News
Google Analytics offers valuable insights into website performance. Explore this beginner’s guide to Google Analytics for nonprofits to monitor your site.| Getting Attention
Increase support for your organization through employee giving. Learn about best practices for marketing workplace giving opportunities in this guide.| Nonprofits Source
Getting to your audience is the best way to build an audience that is ready to give or buy. How do you do it? You talk to them!| Wayward Kind
Are supporters reading your emails? Learn what nonprofit email marketing practices to use, content to send, and metrics to track to enhance your messages.| Getting Attention
Explore the impact of Facebook for nonprofits and learn tips for maximizing your results. Discover how Facebook can boost your nonprofit’s web presence.| Getting Attention
The Google Ad Grant program has eligibility rules and a strict application process. Follow these steps to ensure your Google Grant application is approved.| Nonprofits Source
Build donor trust and inspire contributions with a strong nonprofit website. Here are essential 501(c)(3) website requirements and best practices to follow.| Getting Attention
Acquiring younger members sets up a strong foundation for your nonprofit’s long-term success. Explore these tips to effectively reach younger members.| Nonprofits Source
Explore recent nonprofit marketing statistics and trends. Incorporate these insights into your marketing plan to maximize your reach and drive engagement.| Getting Attention
Nonprofit content marketing helps communicate your mission and build a case for support. Explore popular content types and reliable strategies you can use.| Getting Attention
Nonprofit marketing doesn’t have to be slimy or salesy. There is a way to grow your impact through conscious marketing that’s both values focused and strategic.| Wayward Kind
Working with a fractional CMO can offer guidance, strategy, and improvements in marketing efforts for nonprofit organizations at a fraction of the cost of hiring someone full-time.| Wayward Kind
Nonprofit ads introduce people to important causes and drive donations. Explore real examples of nonprofit advertising that inspired people and created change.| Getting Attention
Mobilizing your organization’s supporters is crucial for making an impact. Try these tips to craft the ideal community engagement strategy for your cause.| Nonprofits Source
Not sure if your charitable organization’s website requires a revamp? Check out these telltale five signs that your nonprofit needs to fine-tune its website.| Nonprofits Source
The world of technology can have major repercussions for nonprofit marketing. Read up on five of the latest trends that should inform your marketing strategy.| Nonprofits Source
Video is a powerful medium that can drive engagement and conversions on behalf of your cause. Read on to learn how to master video marketing for nonprofits.| Tectonic Video
Americans gave more than $373 billion to nonprofit organizations in 2015, a 1.6% increase over 2014. And in 2016, overall online revenue grew by an astounding 19%. This shows there’s no question about whether the money is there. The real question is: how can you create a digital strategy that inspires people to support your cause and facilitates continued growth? But before you go on creating your digital strategy, I suggest you to have a leased line with internet access that you can use fo...| Magnifyre
Your website is an essential part of your nonprofit’s marketing efforts. Does it need a revamp? Explore five strategies to take your website to the next level.| Top Nonprofits by Nexus Marketing
Your nonprofit branding is critical if you want to reach donors and meet fundraising goals. Take your branding strategy to the next level with this guide.| Getting Attention
A nonprofit marketing plan is the best way to reach more supporters. Read this guide to learn more and download our free nonprofit marketing plan template!| Getting Attention
