Imagine finishing a web copywriting project, getting approval from your client, getting paid, and feeling the satisfaction that comes with that. Now imagine that client comes back weeks later asking for additional edits on that approved copy, all because their spouse, friend, or nephew read it and thought it could be spruced up. Scratch that. ... Read more The post Client Posses and Perpetual Edits: When It’s Time to Say “No More”, by Jennifer Mattern, appeared first on The Well-Fed Wri...| The Well-Fed Writer
In addition to being called “freelance commercial writing,” our field is also known simply as “copywriting” (AND commercial copywriting, business copywriting, marketing copywriting, and others). But, if you’re relatively new to the field, and you hear the term “copywriting,” you’ll likely think of direct response copywriting. You know, the “long-letter” variety: 10-15 hype-filled (“Wait, there’s more!”) ... Read more The post Let’s Clarify What we Mean by “Copyw...| The Well-Fed Writer