Lightning performance, protecting PII: Taimi’s privacy-first TikTok campaign
For marketers, understanding how a campaign performed shouldn’t come at the cost of ceding proprietary data, or time-consuming integration acrobatics, wi| blog.mozilla.org
For marketers, understanding how a campaign performed shouldn’t come at the cost of ceding proprietary data, or time-consuming integration acrobatics, wi| blog.mozilla.org
Part I in Anonym’s Rewiring the Rules Series First-party data — the kind users share willingly with brands they trust — is a marketer’s most valuable and precious asset. But often, when it comes time to activate that data in the form of an advertising campaign, marketers are forced into trade-offs that create real risks. […] The post A first-party data reality check appeared first on The Mozilla Blog.| The Mozilla Blog
A new series exploring the connection between data protection and performance. The digital advertising industry is in a period of meaningful data use trans| blog.mozilla.org
