Leads are the lifeblood of your business. As a loan officer (LO), implementing a great mortgage lead generation strategy can make or break your business. You need high-quality prospects – homebuyers who match your ideal customer profile – coming in all throughout the year. Of course, this is easier said than done. Many LOs mistakenly […]| BombBomb
Social media is one of the best growth channels for mortgage brokers and loan officers. The biggest social media platforms today give users the ability to reach massive, global audiences. But what makes them especially powerful in the mortgage industry is the ability to reach people with targeted interests, even in specific geographic areas. As […]| BombBomb
Email marketing is still one of the best ways to grow your business as a mortgage broker. Once you have access to a person’s inbox, you can continue to deliver value, build trust and set the stage for new business (and repeat business) down the road. But here’s the problem: many loan officers (LOs) don’t […]| BombBomb