You’re spending hundreds or thousands of dollars on PPC ads every month, but your PPC conversion rates are disappointing. Every click costs money, yet most visitors leave without taking action. This frustrating reality affects countless businesses running pay-per-click campaigns. The difference between a mediocre 2% conversion rate and an excellent 8% rate can mean the […] The post How to Boost PPC Conversion Rates (+ Industry Benchmarks) appeared first on MonsterInsights.| MonsterInsights
Most businesses don’t calculate their PPC ROI properly, which means they’re throwing money away on pay-per-click advertising without knowing if it’s profitable. Understanding your PPC ROI is the difference between successful campaigns and costly mistakes. This problem can drain your marketing budget fast. I’ve seen companies focus on vanity metrics like clicks and impressions while […] The post Master PPC ROI: How to Calculate and Improve Your Return appeared first on MonsterInsights.| MonsterInsights