Retail stores represent untapped media channels that can deliver storytelling and emotional connection at the critical point of purchase decision, moving beyond traditional “buy now” messaging to create memorable brand experiences. “We see the opportunity of bringing storytelling into the retail environment as a huge opportunity,” Kelly Torgeson, director of Business Development at Walgreens Advertising [...]| Beet.TV
Explore impact.com’s 2025 Cyber Week survey for insights into consumer behavior across ages and journeys to build stronger holiday campaigns.| impact.com
Learn what values-driven brands like Patagonia and Bark look for in publisher partners—and how to stand out by leading with purpose, alignment, and authentic content. The post Why Patagonia and Bark only partner with publishers who pass this values test appeared first on impact.com.| impact.com
NEW YORK, NY — Getting clarity on advertisers’ return on investment remains the main challenge in media measurement, even as speed and precision become increasingly important in an environment where global advertising spend approaches $1 trillion with 75% allocated to digital channels, noted Cara Pratt, president of Retail & Media at Circana. “If marketers aren’t [...]| Beet.TV
Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short history of commerce media, hundreds of networks have emerged. Yet most premium on-site and in-store inventory remains in walled gardens. Media buyers are […]| AdExchanger
AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from ...| Beet.TV - The Root to the Media Revolution
NEW YORK – August 6, 2025 – The commerce media landscape has continued to evolve, transforming from isolated retail media networks into a fully integrated ecosystem where retailers, publishers, marketplaces, and social platforms converge to create seamless shopper experiences. As this new era reshapes how brands connect with consumers, the Interactive Advertising Bureau (IAB), the … Continued The post Commerce Media Has Entered a New Era and IAB’s Connected Commerce Summit Is Where It...| IAB
Increasing Average Basket Size in Retail Want to boost your sales without attracting new customers? Increasing average basket size is the way to go. This article will guide you through effective techniques like cross-selling, upselling, and product bundling to help you get the most out of each transaction. You’ll find actionable tips that [...]| Gourmet Ads
Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to reembrace advertising’s roots.| AdExchanger
Retail media network marketing is on the rise, and Creators are becoming immense contributors. Unlock insights from LTK research to inform your approach.| onbrand.shopltk.com
Seven industry leaders share insights on the DOJ's proposed remedies for Google and what they could mean for digital advertising and ad tech.| AdMonsters
Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category. The rise of retail media can largely […] The post Retail Media Networks (RMNs): The 3 Main Ways Companies Can Launch an RMN [VIDEO] appeared first on Clearcode.| Clearcode
Roku has launched the first stage of its partnership with Currys Connected Media, the retail media network offshoot of omnichannel tech retailer, Currys, to run Connected TV (CTV) video ads on its platform. In a first of its kind partnership for Roku UK, Currys and its partner brands will be able t| Retail Technology Innovation Hub
As CTV becomes a major platform for retailers, shoppable TV ads are emerging as a key format. In this Q&A, we explore why you should consider it as part of your strategy.| Equativ
Creators are driving the consumer journey as part of retail media network marketing. Explore key takeaways from our retail media forecast webinar.| onbrand.shopltk.com
Non endemisch ist Werbung dann, wenn sie keinen direkten Bezug zum Inhalt oder zur Zielgruppe der Plattform hat, auf der sie geschaltet wird.| DigitalWiki
To sum up the various opportunities in retail media and the options retailers have when building a retail media network, our CEO, Piotr Banaszczyk, contributed to ExchangeWire’s Industry Review 2024.| Clearcode
