Retail media has emerged as one of the fastest-growing segments in digital advertising. According to a November 2024 forecast by eMarketer, U.S. retail media ad spending is projected to increase by 88.5% from 2024 to 2028, reaching nearly $97.9 billion . Simultaneously, CTV advertising is experiencing significant growth. eMarketer reported earlier in the year that […] The post How CTV Advertising Is Transforming Retail Media appeared first on Lemonlight.| Lemonlight
Retail data has evolved from custom audience building within a handful of networks to becoming a critical component that enhances first-party data sets, creating more dimensional customer understanding when integrated through clean room environments. “When you’re looking at Acxiom data plus retail data, it just makes a more three dimensional picture more so than if [...]| Beet.TV
Julia Waldow is a retail reporter at Modern Retail where she provides analysis and coverage of the latest news and trends in the apparel and footwear industries (you might also hear her on the Modern Retail Podcast from time to time). Covering everything from tariffs to Labubus, she’s a seasoned retail journalist with time also […] The post Media Insights: Navigating a crowded and changing retail media landscape with Julia Waldow, Reporter at Modern Retail appeared first on Walker Sands.| Walker Sands
Explore impact.com’s 2025 Cyber Week survey for insights into consumer behavior across ages and journeys to build stronger holiday campaigns.| impact.com
Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short history of commerce media, hundreds of networks have emerged. Yet most premium on-site and in-store inventory remains in walled gardens. Media buyers are […]| AdExchanger
AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from ...| Beet.TV - The Root to the Media Revolution
NEW YORK – August 6, 2025 – The commerce media landscape has continued to evolve, transforming from isolated retail media networks into a fully integrated ecosystem where retailers, publishers, marketplaces, and social platforms converge to create seamless shopper experiences. As this new era reshapes how brands connect with consumers, the Interactive Advertising Bureau (IAB), the … Continued The post Commerce Media Has Entered a New Era and IAB’s Connected Commerce Summit Is Where It...| IAB
Increasing Average Basket Size in Retail Want to boost your sales without attracting new customers? Increasing average basket size is the way to go. This article will guide you through effective techniques like cross-selling, upselling, and product bundling to help you get the most out of each transaction. You’ll find actionable tips that [...]| Gourmet Ads
Seven industry leaders share insights on the DOJ's proposed remedies for Google and what they could mean for digital advertising and ad tech.| AdMonsters
Discover how retail media transforms the retail landscape, drives engagement, and boost sales through innovative advertising strategies.| Blog
Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category. The rise of retail media can largely […] The post Retail Media Networks (RMNs): The 3 Main Ways Companies Can Launch an RMN [VIDEO] appeared first on Clearcode.| Clearcode
Roku has launched the first stage of its partnership with Currys Connected Media, the retail media network offshoot of omnichannel tech retailer, Currys, to run Connected TV (CTV) video ads on its platform. In a first of its kind partnership for Roku UK, Currys and its partner brands will be able t| Retail Technology Innovation Hub
As CTV becomes a major platform for retailers, shoppable TV ads are emerging as a key format. In this Q&A, we explore why you should consider it as part of your strategy.| Equativ
Creators are driving the consumer journey as part of retail media network marketing. Explore key takeaways from our retail media forecast webinar.| onbrand.shopltk.com
Non endemisch ist Werbung dann, wenn sie keinen direkten Bezug zum Inhalt oder zur Zielgruppe der Plattform hat, auf der sie geschaltet wird.| DigitalWiki
To sum up the various opportunities in retail media and the options retailers have when building a retail media network, our CEO, Piotr Banaszczyk, contributed to ExchangeWire’s Industry Review 2024.| Clearcode
