Maybe you’ve heard the quote “the only constant is change,” which I believe is true. Change is always happening, so much so that life and work often feel more topsy-turvy than constant. For a while, the constant change we lived with was in reimagining our post-pandemic life and work. While many of us have settled […]| American Alliance of Museums
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research their audiences and yield insights about their behaviors and preferences, both on an institutional and national level. (Learn […]| American Alliance of Museums
As Elizabeth Merritt outlines in this year’s edition of TrendsWatch, volunteering in the United States is in a funk. Participation rates have slumped for decades, and the COVID-19 pandemic brought even sharper declines. Whether you blame delayed retirements, busier schedules, or growing wealth inequality, the numbers paint a gloomy picture for the future of a […]| American Alliance of Museums
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey part…| American Alliance of Museums
