This visual Data Story is based on findings from the 2021 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research their audiences and yield insights about their behaviors and preferences, both on an institutional and national level. Interested […]| American Alliance of Museums
Couldn’t make it to Los Angeles this spring for the AAM Annual Meeting & MuseumExpo? Wishing you could replay a session that’s been on your mind ever since? Good news! A select number of recorded sessions are now available to AAM members in the Resource Library. Following the Annual Meeting’s theme of “Museums & Trust,” […]| American Alliance of Museums