This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research their audiences and yield insights about their behaviors and preferences, both on an institutional and national level. (Learn […]| American Alliance of Museums
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research their audiences and yield insights about their behaviors and preferences, both on an institutional and national level. (Learn […]| American Alliance of Museums
In 2023, I found myself on a list of museum “influencers”—thank you, Blooloop—alongside Marion Carré. Carré is the CEO and cofounder of Ask Mona, a company that helps cultural organizat…| American Alliance of Museums
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research their audiences and yield insights about their behaviors and preferences, both on an institutional and national level. (Learn […]| American Alliance of Museums
More numbers don’t equal more insight. If your dashboard feels more like a data dump than a decision-making tool, you’re probably measuring too much. And if you don’t have a dashboard, well, read on. Museums are no strangers to measurement. From visitor counts to net promoter scores to revenue reports, there are many meaningful numbers […]| American Alliance of Museums
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey part…| American Alliance of Museums
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey part…| American Alliance of Museums
