Cint Verified Audiences now available in Snowflake - Cint™ | The World’s Largest Research Marketplace
Learn more about how Cint and Snowflake’s partnership breathes life into customer intelligence.| Cint™ | The World’s Largest Research Marketplace
What is brand lift? The focus of brand lift studies is to measure the effectiveness of advertising campaigns. For people working with, for, or on the behalf of brands, a brand lift study helps with understanding how specific ad campaigns impact consumers’ perceptions of the brand in question. Brand lift studies measure perception in the […] The post What is brand lift and how can I optimize it? appeared first on Cint™ | The World’s Largest Research Marketplace.| Cint™ | The World’s Largest Research Marketplace
Get to grips with what consumer insights are, how they’re gathered, and how they can be used in market research and media measurement. The post What are consumer insights? appeared first on Cint™ | The World’s Largest Research Marketplace.| Cint™ | The World’s Largest Research Marketplace
Learn how to calculate and measure ad recall, brand awareness, consideration, message association, and brand attribute lift to optimize your ad campaigns. The post What are lift metrics in media measurement? appeared first on Cint™ | The World’s Largest Research Marketplace.| Cint™ | The World’s Largest Research Marketplace
Uncover the importance of brand awareness and the role it plays in brand lift studies. The post What is brand awareness? appeared first on Cint™ | The World’s Largest Research Marketplace.| Cint™ | The World’s Largest Research Marketplace
Cint’s Wilson Peters (VP, Global Customer Success) and Delineate’s James ‘JT’ Turner (Founder and CEO) discuss the importance of research when it comes to connecting with consumers. The post Does consumer-centric innovation really need survey data anymore? appeared first on Cint™ | The World’s Largest Research Marketplace.| Cint™ | The World’s Largest Research Marketplace
Learn more about how Cint and Snowflake’s partnership breathes life into customer intelligence.| Cint™ | The World’s Largest Research Marketplace
