In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields. The post The Yield Doctor’s Prescription for Bigger Bids? Lower Floors. appeared first on AdMonsters.| AdMonsters
In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields. The post The Yield Doctor’s Prescription for Bigger Bids? Lower Floors. appeared first on AdMonsters.| AdMonsters
Swivel is putting AI agents to work for publishers, automating the messy middle of ad ops so teams can focus on strategy. From faster troubleshooting to smarter workflows, here’s how they’re reshaping the sell-side playbook. The post From Manual Mayhem to Machine Mastery: How Swivel’s AI Agents Are Rewriting the Ad Ops Playbook appeared first on AdMonsters.| AdMonsters
Swivel is putting AI agents to work for publishers, automating the messy middle of ad ops so teams can focus on strategy. From faster troubleshooting to smarter workflows, here’s how they’re reshaping the sell-side playbook. The post From Manual Mayhem to Machine Mastery: How Swivel’s AI Agents Are Rewriting the Ad Ops Playbook appeared first on AdMonsters.| AdMonsters
James Deaker, aka “The Yield Doctor,” guides publishers on what they need to review before they even think about changing rates.| AdMonsters