Can you connect your AdSense and AdX accounts together in Google Ad Manager? In this guide, we answer that question, and share things to consider. Google Ad Manager provides a number of benefits to the publisher. It enables them to run waterfall setups with integrated reporting. It also enables them to set up header bidding. [...]| AdPushup Blog
The AdTech industry, which has been working on the amalgamated ecosystem of small and big AdTech players, is finally moving towards consolidation. The reasons are many, and so are the affected parties. An industry that was once a budding hub for start-ups has now become a battleground for power consolidation in the form of mergers| AdPushup Blog
Tracking ChatGPT traffic just got easier. Use GA4 to identify AI traffic sources and analyze how users reach your site through LLMs.| AdPushup Blog