A quick summary about Google's AI Mode for B2B marketers and marketing leaders. You will learn what has changed and how to adapt your strategy moving forward.| Flow Agency
In 2024, 17% of U.S. respondents reported preferring chatbot-style AI answers over traditional Search engines for faster and more precise results. (Statista) Adoption is expanding rapidly every single day. As user expectations are shifting and we are collectively learning a new way of searching and curating information, B2B marketers need to adjust their strategy to […]| Flow Agency
With the emergence of Generative AI platforms such as ChatGPT, Copilot, and Perplexity it is important to understand how they work and how your brand can appear in their generated responses. This presents new challenges for marketers, but it is an SEO problem. Optimizing for Large Language Models (LLMs) is strikingly similar to traditional SEO […]| Flow Agency