It’s human nature to seek pleasure and avoid pain. Change disrupts both. However, when the customer behaves differently and their needs change, NOT changing means inevitable extinction. The auto retail industry is beginning to recognize the importance of digital transformation, but technology has also accelerated at a breakneck speed, making it even more difficult for […] The post Auto Retail: Prioritize Digital Transformation or Be Phased Out appeared first on Kruse Control Auto.| Kruse Control Auto
Customers who view your About Us page will spend 22.5% more than those that don’t. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. I’ve wanted to address the subject of dealership About Us pages for some time. I’ve often wondered why it is that dealers don’t […] The post 5 Tips to Improve Your Dealership About Us Page appeared first on Kruse Control Auto.| Kruse Control Auto
It’s a strange time in the car business. You walk into some dealerships and it’s like nothing’s changed since fax machines were cool. Meanwhile, the| Kruse Control Inc