If you’re building or growing a subscription-based business, one metric you simply can’t ignore is ARPU — Average Revenue Per User. It’s the clearest way to understand where money is being made in the subscription world. But not all categories are created equal. Some pull in premium revenue, while others operate on volume. 1. Video […] The post Top Subscription Categories by ARPU [With Global Benchmarks] first appeared on WinSavvy.| WinSavvy
Subscription models are everywhere. From video streaming and music apps to cloud tools and even digital fashion, they’ve taken over how people consume services. But here’s the twist—not all generations behave the same way. In fact, Gen Z and Millennials approach subscriptions very differently. 1. 72% of Gen Z consumers have canceled a subscription due […] The post How Gen Z and Millennials Differ in Subscription Behavior [Stat Post] first appeared on WinSavvy.| WinSavvy
The B2B world is quickly shifting. Where once it was dominated by one-off software purchases and custom licensing deals, subscription-based models are now winning the race. This change is particularly strong in three sectors: fintech, HR, and LegalTech. In this article, we’ll walk you through 30 real data points—each a stat—and break them down into […] The post Growth of B2B Subscriptions in Fintech, HR, and LegalTech first appeared on WinSavvy.| WinSavvy