Planned Giving: A Love Letter to Legacy Donors
Bill Crouch explains why emotionally intelligent fundraisers are the best equipped to lead legacy conversations with empathy, patience, and grace.| MarketSmart LLC
Too many fundraisers treat stewardship like the closing chapter. The thank-you note. The impact report. The ribbon-cutting ceremony. But in truth, the moment after the gift is when the real... The post Stewardship with Soul: Emotional Intelligence Beyond the Gift appeared first on MarketSmart LLC.| MarketSmart LLC
Ever had a donor go quiet on you after a meeting that felt great? Or sat across from someone who kept scanning their phone while you told a heartfelt story?... The post One Size Doesn’t Fit All: How Emotionally Intelligent Fundraisers Adapt to Donor Styles appeared first on MarketSmart LLC.| MarketSmart LLC
A donor visit isn’t just a meeting. Done well, it’s a moment of transformation—for the donor and the mission. But too often, fundraisers treat these visits like scripted pitches or... The post Donor Visits That Matter: Designing Emotionally Intelligent Conversations appeared first on MarketSmart LLC.| MarketSmart LLC
Bill Crouch explains why emotionally intelligent fundraisers are the best equipped to lead legacy conversations with empathy, patience, and grace.| MarketSmart LLC
Bill Crouch reflects on how presence, empathy, and meaning—not pressure—are what truly move donors and fundraisers alike.| MarketSmart LLC
Emotionally intelligent fundraisers can influence donor decisions not through tactics, but through tone, energy, and presence.| MarketSmart LLC
Emotionally intelligent fundraisers inspire deeper, more lasting giving - starting with a single question: “What led you to care?”| MarketSmart LLC
