If you’re desperate, I can’t help you raise money. Nor can anyone else, though some may claim they can. Desperation drives away philanthropy. It invites alms. “You poor dear, here’s... The post The Power of Calm Leadership: Why Desperation Deters Progress appeared first on MarketSmart LLC.| MarketSmart LLC
Have you ever closed a gift that left you underwhelmed and feeling like you left money on the table? Maybe you thought they had more to give and their passion... The post The Major Gifts Iceberg – What Lies Beneath that First Major Gift? appeared first on MarketSmart LLC.| MarketSmart LLC
In fundraising, rejection is inevitable. You’ll hear “no” more than “yes.” You’ll experience silence more than applause. And if you’re not careful, it’ll wear you down. But here’s the truth... The post Rejection Without Resentment: The Emotionally Intelligent Fundraiser’s Response to “No” appeared first on MarketSmart LLC.| MarketSmart LLC
Too infrequently, unheard voices and various levels within our organizations include: Lapsed donors, whom we too rarely seek out, even if we can’t get them back, just to learn what... The post Unheard Voices That Come Back to Haunt Fundraising appeared first on MarketSmart LLC.| MarketSmart LLC
Fundraisers are constantly told to “get out and meet more donors.” But that advice misses the deeper issue: outreach takes time, and most gift officers are already maxed out. When... The post The Smarter Way to Prioritize Your Major Donor Outreach: Let Prospects Reveal Themselves to You appeared first on MarketSmart LLC.| MarketSmart LLC
Bill Crouch explains why emotionally intelligent fundraisers are the best equipped to lead legacy conversations with empathy, patience, and grace.| MarketSmart LLC
As fundraisers, we’re being short-sighted as to what donors really want. Here’s an example. The Juilliard School of Music replaces each Steinway piano after 87 years of use. They would... The post Impact: How We’re Being Short-sighted in Responding to What Donors Want appeared first on MarketSmart LLC.| MarketSmart LLC
There’s something we’ve been doing for our customers over here at MarketSmart for many years. But we haven’t shared this broadly. We call it our Tell Your Story Effort. This... The post How Nostalgia Drives Giving and Why Donors Open Up When They Tell Their Story appeared first on MarketSmart LLC.| MarketSmart LLC
The world feels uncertain. Crises come fast. Budgets shrink. Priorities shift. And in the nonprofit world, fundraisers are often expected to do more—with less—while holding everyone else together. So what... The post Fundraising in Uncertain Times: Emotional Intelligence as Your Steady Hand appeared first on MarketSmart LLC.| MarketSmart LLC
Have you ever wondered why you aren’t raising more million-dollar gifts? There’s plenty to go around, right? Why aren’t you getting your fair share? It’s another one of those unrooted... The post Why Aren’t You Raising More Million-Dollar Gifts? appeared first on MarketSmart LLC.| MarketSmart LLC
Bill Crouch reflects on how presence, empathy, and meaning—not pressure—are what truly move donors and fundraisers alike.| MarketSmart LLC
Explore what it will take to secure more major gifts by building trust, engaging donors effectively, and applying strategic fundraising techniques that drive results.| MarketSmart LLC
See why traditional fundraising – including major gifts – will keep struggling if it keeps using the same strategies that worked a generation ago.| MarketSmart LLC
Emotionally intelligent fundraisers can influence donor decisions not through tactics, but through tone, energy, and presence.| MarketSmart LLC
Stop chasing wealth and start honoring generosity. Discover why the most generous donors within their means are your best prospects for long-term giving.| MarketSmart LLC
Discover how to deepen trusting relationships with more major donors and prospects by offering them these 8 valuable tools and services.| MarketSmart LLC
Emotionally intelligent fundraisers do more than raise money—they empower people, shift culture, and multiply influence.| MarketSmart LLC
Emotionally intelligent fundraisers inspire deeper, more lasting giving - starting with a single question: “What led you to care?”| MarketSmart LLC
Donor loyalty grows not from tactics or tech, but from empathy, presence, and emotionally intelligent listening.| MarketSmart LLC