But only for those with a data-led strategy - claim The UK Data (Use and Access) Act 2025 (DUAA) gives the green light for businesses to turbocharge marketing and customer engagement, but marketers can only capitalise with a fresh, data . . . We are really sorry to say that you can’t access our premium […] The post New act will turbo charge loyalty marketing appeared first on Loyalty Magazine.| Loyalty Magazine
Loyalty programs not in line with overall company strategy Squeezed margins and pressure to increase profitability are preventing loyalty professionals from personalising customer offers. This is despite evidence that they really do work. Stuck in a vicious circle of blanket discounting, poor data, and squeezed margins, at a time when profitability is under scrutiny, far […] The post Vicious circle stopping brands from personalising appeared first on Loyalty Magazine.| Loyalty Magazine