Some reporters look askance at media training, thinking it a ploy to cover up the real news. Au contraire, my journalistic friends. Members of the Fourth Estate also stand to gain, as revealed in m…| C-suite Blueprint
Crafting a persuasive message involves more than slapping some random words and ideas on a flip chart and calling it a done deal. I published the position paper “Eleven Elements to Model a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public” to introduce a model for message creation. Eleven […]| C-suite Blueprint