Learn how to measure customer lifetime value (CLV) in B2B professional services and use it to boost client retention, build lasting relationships, and drive long-term profitability. The post How to measure B2B customer lifetime value and boost client retention appeared first on Beaton.| Beaton
Understanding what a customer needs compared to what a customer wants can be two very different things. In the competitive landscape of B2B professional services, understanding client needs can be the difference that puts your firm ahead. Any of your competitors can offer a service. Truly understanding customer needs requires going beyond delivering a service… The post Understanding customer needs in B2B professional services appeared first on Beaton.| Beaton