It goes without saying that the advertising industry’s creative options have exploded beyond the simple 30-second TV spot. From interactive streaming ads that take the form of games or quizzes, to mobile ads with built-in AI chatbots, the possibilities for brands seem boundless. The post How Healthcare Ad Innovators Work Creatively Within Regulatory Restraints appeared first on Infillion.| Infillion
Conversations about AI were, predictably, everywhere at Cannes Lions. From the rise of agentic systems within holding companies to the use of generative technology in building and customizing creative, it was unavoidable. The post Where’s The Humanity In AI? We Asked Advertising Leaders appeared first on Infillion.| Infillion
For decades, financial services companies have established a reputation for globally iconic brand campaigns – and it’s made them the envy of the advertising industry. But what’s more, they’re able not just to inspire but to drive conversions. The post Inspirational Ads That Perform: Priceless Insights From Financial Services appeared first on Infillion.| Infillion
Retail media networks catapulted into the advertising spotlight a few years ago, a trend driven in part by the promises of rich first-party data from retailers’ shopping data and loyalty companies. The post Smart Partnerships Are Driving Retail Media’s Next Act appeared first on Infillion.| Infillion
If you’ve spent enough time working in advertising, you know that a few things are true about marketing to live sports audiences. One, fans are passionate, and they’re paying attention in a way that’s the envy of brands. But on the other hand, they’re not there for the brands – they’re there for the game, the race, or the team. The post Not All Attention Is Created Equal – Especially In Sports appeared first on Infillion.| Infillion
Your airline is an ad platform now – and so is your bank. Commerce media networks are one of the most interesting areas of growth in advertising, and at Cannes Lions, plenty of them were onsite to talk about it. The post The Consumer-First Approach To Commerce Media Network Success appeared first on Infillion.| Infillion
Ad tech is a chaotic business. And at an industry confab like this week’s POSSIBLE conference in Miami, that chaos jumps out of dashboards and spreadsheets and comes to life. The post Cutting Through Programmatic Chaos at POSSIBLE appeared first on Infillion.| Infillion
One in five employees today identifies as neurodivergent – as having autism, ADHD, dyslexia, or other cognitive variations – and that’s only going to grow. According to research from ZenBusiness, fully half of Gen-Z identifies with neurodivergence on some level.| Infillion
