Global programmatic media partner MiQ announced the appointment of Jordan Bitterman as Global Chief Marketing Officer. Jordan, who has served as CMO in a consulting capacity since January, now steps into the permanent role, building on a period of transformation for the company in both technological innovation and global growth. Earlier this year, Jordan led the […] The post MiQ Appoints Jordan Bitterman as Global Chief Marketing Officer appeared first on Martech360.| Martech360
As AI reshapes Martech and Adtech, pricing is shifting from technical inputs and usage metrics to measurable business outcomes. This isn’t just about covering AI’s costs, it’s a strategic opportunity to stand out in a crowded, commoditized market. Legacy pricing models, flat-rate, usage-based, tiered, per-user, can’t keep up with AI’s compounding, often invisible value. AI [...]| IDC Blog