While email marketing delivers one of the highest returns on investment, it shouldn’t be your sole source of leads. A digitally oriented business needs multiple marketing channels to survive. We’ll go over the ten digital marketing channels that are the most relevant in 2025 and explore how you can choose the right ones for your... The post 10 Essential Marketing Channels to Focus on in 2025 appeared first on Campaign Refinery.| Campaign Refinery
Email marketers spend a lot of time preparing the perfect email campaign and tracking email open rates and click-through rates (CTR) to measure success. But what about your email deliverability rates? Are your messages actually reaching your intended recipients? Inboxing is a challenge that many marketers struggle with, and it is this issue that email... The post Boosting Your Inbox Reach: The Power of Email Deliverability Tools appeared first on Campaign Refinery.| Campaign Refinery
If you constantly struggle to build a quality email list and attract the right audience, it’s time to fine-tune your email lead generation strategies. If you’re a B2B company, it might be extra challenging for you to get in front of key decision-makers through lead gen email marketing. But, when you refine lead magnet email... The post B2B Email Lead Generation Tactics to Grow Your Customer Base appeared first on Campaign Refinery.| Campaign Refinery
Email coupons are vouchers or discount codes you can send to your email marketing subscribers to capture their attention, drive engagement, and boost sales. Studies show that 91% of coupon redeemers will revisit the retailer after the offer. And 57% of the shoppers say they wouldn’t purchase from a brand without the coupons. Everyone loves... The post What are Email Coupons and How to Use Them in Email Marketing? appeared first on Campaign Refinery.| Campaign Refinery
What is channel marketing? Working with third-party companies is a more effective method to make more sales. Learn how!| Campaign Refinery