Email marketers spend a lot of time preparing the perfect email campaign and tracking email open rates and click-through rates (CTR) to measure success. But what about your email deliverability rates? Are your messages actually reaching your intended recipients? Inboxing is a challenge that many marketers struggle with, and it is this issue that email... The post Boosting Your Inbox Reach: The Power of Email Deliverability Tools appeared first on Campaign Refinery.| Campaign Refinery
Email suppression is the practice of preventing certain email addresses from receiving marketing messages — but it’s more than just avoiding unwanted recipients. But why does email suppression exist, and why should email marketers care? It plays a crucial role in protecting email sender reputation and ensuring compliance with email marketing laws. Sending emails to... The post Master Email Suppression Lists for Superior Inbox Placement appeared first on Campaign Refinery.| Campaign Refinery