Artificial intelligence (AI) is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. There’s been so much hype around AI’s potential use for account-based marketing that deciding between what’s worthy of investment and what’s not can be daunting. To get a sense of what is actually […] The post Demandbase’s Alicia Hale Details AI’s Role in ABM appeared first on Demand Gen Report.| Demand Gen Report
With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing focus on measurable revenue impact from marketing activities, the global B2B Demand Generation Service Market is forecast to grow at a robust 10.5% over the next eight years. According to the latest research report published by Strategic […] The post Global B2B Demand Generation Service Market to Reach $15B by 2033 appeared first on Demand Gen Report.| Demand Gen Report
The Trade Desk will join the S&P 500 this week. But Robinhood and AppLovin were both notably snubbed.| AdExchanger