This note shares new data on publisher revenue impact from switching off 3rd party ad tracking. In January, the Dutch national broadcaster, NPO, switched off 3rd party tracking ad targeting. NPO has an online video audience of 7.1 million per month, and display reach of 5.8 million per month.[1] Revenue impact I have examined Ster’s revenue figures, … Continue reading New data shows publisher revenue impact of cutting 3rd party trackers| Dr Johnny Ryan FRHistS
Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote address about how advertisers should adapt to the privacy-first future.The presentation covers the problems with conventional advertising technology, risks to brands and media sustainability, and sets out several alternative models. See the video here. For reasons made clear in this keynote presentation, … Continue reading Johnny Ryan’s privacy keynote for P&G| Dr Johnny Ryan FRHistS