CANNES – At a Beet.TV panel moderated by Tameka Kee, executives from VML, The Trade Desk, WPP Media and PayPal Ads argued that the future of commerce-driven advertising will depend on blending cultural insight with frictionless shopping experiences. Tyler Murray, chief enterprise solutions officer at VML, said his agency defines creative commerce as work that [...]| Beet.TV
CANNES – As CMOs face mounting pressure for short-term sales results, they’re overlooking their most powerful performance driver: creative itself. “One of our major CPG clien...| Beet.TV - The Root to the Media Revolution