For the last two decades, SEO has been a battle for position. In the age of agentic AI, it becomes a perception battle, fought with propaganda.| Jono Alderson
How SEO’s most common link myths flatten complexity, ignore trust, and risk making your strategy irrelevant in the AI-shaped web. The post There’s no such thing as a backlink appeared first on Jono Alderson.| Jono Alderson
The internet isn’t a museum. It’s a coral reef - a living ecosystem in constant flux. You can sit perfectly still and still be swept miles off course. The post Standing still is falling behind appeared first on Jono Alderson.| Jono Alderson
Why your brand is being interpreted, misrepresented, or hallucinated in markets you’ve never touched - and what to do about it| Jono Alderson
Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.| Jono Alderson
Your dashboards are lying. Attribution is dead. Marketing is now a black box - and if you’re forgettable, you’re finished.| Jono Alderson