In the words of Mark Zuckerburg, video has been the prime way that people consume content online for several years. You may be used to image libraries of visual assets but how do you now create a B-roll library of shots that can be re-used in future content? B-roll is the name for the supporting … Continue reading "STOCK CLIPS: How to build a B-roll library for a public sector comms team"| Dan Slee
A couple of months ago, I heard a senior executive from The Sun speak about how they’ve upended their approach to journalism. Print was hardly mentioned and the priority is now the moving image. On the one level, it’s not surprising but for someone who grew up with the aggressive tactics of the print-first tabloid … Continue reading "HEADLINE NEWS: What you can learn from The Sun’s video strategy"| Dan Slee
Discover how strategic video helps energy leaders simplify complex science, build trust, and make innovation resonate with any audience.| 522 Productions