Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company| Business of Apps
Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These apps have become key in organising the various bookings that go into a successful trip, and there are plenty of apps available for each type of travel niche. According to the Travel App Report, over 900 million people used travel apps in 2024. Since the pandemic, users are relying even more on apps to create their perfect experience, and th...| Business of Apps
The AI app market is projected to be the fastest-growing category on both the iOS and Google Play stores over the next five years. Already, thousands of new apps launched this year feature generative AI at the core of their user experience. At the high end of the market, chatbots and media generation tools are driving significant user growth, with revenue beginning to reflect the substantial investments made in recent years. Meanwhile, emerging generative AI technologies for video and music c...| Business of Apps
TikTok has reclaimed its crown as the world’s most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race for most of the year, with TikTok ending on 773 million downloads and Instagram on 759 million, according to data provided by Appfigures and AppMagic. Both apps had higher total downloads in 2024 than 2023. Most popular apps on iOS and Google Play stores 2024 (mm) Sources: Appfigures, AppMagic Instagram relies heavily on India for its dow...| Business of Apps