Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app publishers who know how to adapt and capitalize in this shifting environment. On September 4th, join Verve’s SVP & GM of Marketplace Aviran Edery alongside leading industry experts for Turning Data Into Dollars: App Publishers’ 2026 Guide, a live online event designed to help you navigate and thrive in this new privacy-first era. Aviran...| Business of Apps
FunnelFox launches industry’s first unified web billing to help mobile apps grow revenue with web subscriptions and bypass App Store fees.| Business of Apps
App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that account for regional differences and user psychology. Speaking at App Promotion Summit London 2025, Jens-Fabian Goetzmann from RevenueCat presented data showing that 28% of users cancel seven-day trials within the first hour, with 60% churning within 36 hours. This early abandonment pattern has forced developers to rethink traditional subsc...| Business of Apps
Mobile app marketers are witnessing a seismic shift in campaign performance as artificial intelligence systems demonstrate the ability to deliver dramatic revenue increases without human oversight. New data from SplitMetrics, presented at App Promotion Summit London 2025, reveals that AI-powered optimization achieved a 55% increase in return on ad spend while maintaining identical budgets, marking a watershed moment for automated marketing. “We’re seeing something unprecedented,” said T...| Business of Apps
Mobile app developers are leaving significant revenue on the table by focusing exclusively on in-app acquisition channels, according to new research presented at a recent Business of Apps online event. Data from payment platform Paddle shows that users acquired through web funnels have only a 15% overlap with those acquired on mobile platforms, indicating that 85% of a potential web audience remains completely untapped by mobile-only strategies. The findings, shared by Lucas Lovell, VP of Pro...| Business of Apps
While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer reveals that nearly half of growing app businesses rely on a single payment processor, leaving them vulnerable to account suspensions, frozen funds, and service outages that can halt operations overnight. Primer’s comprehensive study of 150 high-growth companies found that 29% have experienced account suspensions, 34% have faced payment downtime...| Business of Apps
The tectonic plates of mobile are shifting beneath our feet, and the app store duopoly is finally cracking. Epic’s legal victories against Apple, combined with the EU’s Digital Markets Act, have forced open alternative payment channels and app stores, creating the biggest shift in mobile monetization since the iPhone launched. Major players like Amazon and Spotify are already sidestepping Apple’s 15-30% commission, while Epic Games has launched their own app store on EU iPhones. Early m...| Business of Apps
TeleStore, a new international marketplace for browser-based games and web applications, has officially launched. TeleStore aims to reinvent the digital marketplace by making it fair, flexible, and truly accessible for both developers and users from all over the world. The heart of TeleStore’s philosophy is the commitment to developers and creators. The platform aims to simplify the process of launching and monetizing projects. Early adopters can benefit from a built-in promotional budget, ...| Business of Apps
The app stores have been cracked open, creating exciting new opportunities for monetization, but also leaving many teams wondering how to adapt and capitalize in a rapidly changing landscape. On June 24th, join Paddle’s VP of Product Lucas Lovell for Web revenue unlocked: Your playbook for the new app ecosystem, a live online event designed to help you navigate and thrive in this new era. A product leader with over nine years of experience, Lucas has helped launch Paddle’s billing solutio...| Business of Apps
web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system that routes payments through backup process...| Business of Apps
App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising pressure on developers to implement web ...| Business of Apps