We use our mobile phones a lot. Planning trips, sending money, following our favorite influencers, keeping in touch with friends and family. While it seems commonplace now, the capabilities of our mobile phones and their applications provide a high level of convenience and speed (for better or worse) to our leisure and business. The mobile […]| MeasuringU
We developed the SUPR-Qm® to measure the uniqueness of the mobile app user experience. You can measure mobile apps using technology-agnostic questionnaires such as the UX-Lite® and SUS. But our research and experience suggest that the mobile app experience warrants a tailored questionnaire, like how the SUPR-Q is for websites. People have different expectations for […]| MeasuringU
We developed the SUPR-Qm® in 2017 to measure the quality of the mobile app experience. Its original form had 16 items. That is long for a UX questionnaire (e.g., the SUS has ten and the SUPR-Q® has eight). The reason it had 16 items was that it was developed using a technique called Rasch analysis, […]| MeasuringU