Most movers don’t lose money because of poor service. They lose it by spending marketing dollars at the wrong time. Running ads during slow weeks drives up cost per lead with little return. During peak demand, underspending means lost jobs and weaker revenue. AI helps movers spend marketing budget smarter by predicting when leads will […] The post How AI helps movers spend marketing budget smarter appeared first on Movers Development.| Movers Development
Every marketing dollar should bring you closer to more booked moves. For small and mid-size movers, this only happens when you track the right numbers. These numbers are called key performance indicators, or KPIs. They show you what is working, what is wasting money, and where to improve. The right marketing KPIs for moving companies […] The post The most important marketing KPIs for moving companies appeared first on Movers Development.| Movers Development