For companies competing in today’s digital-first economy, product analytics has emerged as a key driver of more innovative strategies and growth. Product analytics tracks user interactions to uncover patterns, preferences, and areas for improvement, helping companies optimize products and strategies. By using data to understand what customers actually do, companies can optimize their products and […]| Usermaven
Get your account established Watch before you post Remember that this part of the internet is permanent Be kind and human, as well as a brand| Heidi Waterhouse
You built a feature to solve a real problem. It works. It’s useful. But no one’s using it. Not because the code is broken. Not because the UX is clunky....| Freemius Blog
Executing an effective go-to-market strategy is one of the most impactful areas within the PMM org, and in its simplest form, it all revolves around the what, to who, and how?| GTM Alliance
The Customer Outcome Framework is a simpler approach for bringing quantifiable strategic value to the customer versus the typical customer problems approach.| Product Management University
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| GTM Alliance
CustomGPT for generating product marketing content. We'll leverage CustomGPT for task automation and content generation.| CustomGPT
In this article, we take a look at some of the best examples of ecommerce product videos and explain why they’re so successful. The post 10 Best Examples of Ecommerce Product Videos appeared first on The Social Media Hat.| The Social Media Hat
Episode 45 of the AI in Marketing: Unpacked podcast, with Gabe Wahhab The post Elevating Product Marketing: The Game-Changing Role of AI appeared first on The Social Media Hat.| The Social Media Hat
Sometimes, it’s like your teams are on opposite sides of a six-foot-high cement wall. Information is trapped in their tools, no one seems to be communicating, and getting them to work together is more like a prison break than anything else. Imagine how this is affecting your product.| GTM Alliance
Discover how product marketing can drive customer-centric, partner-led GTM strategies that deliver tangible results and elevate demand generation.| GTM Alliance
I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together.| GTM Alliance
Discover how product marketers can drive revenue growth, boost pipeline, and impact sales velocity beyond the product launch.| GTM Alliance
Discover how research drives successful product launches and learn stellar data-driven strategies for effective go-to-market planning.| GTM Alliance
Looking for video marketing tips? Explore popular marketing trends and learn more about types of marketing videos.| GTM Alliance
Uncover key differences between a marketing strategy and a go to market strategy. Learn how these approaches drive brand and product success.| GTM Alliance
Discover how product marketing can drive customer-centric, partner-led GTM strategies that deliver tangible results and elevate demand for your solution.| GTM Alliance
Discover how product marketers can collaborate with customer and partner marketing professionals to create an exceptional GTM plan. Learn more.| GTM Alliance
Wondering what is product marketing, how it works, and how it can impact your business? Find out more in this article.| UPQODE: Professional Web Design Agency
Cross-functional collaboration drives business success by enhancing user experiences, and revenue growth through strategic planning and leadership.| UnboundB2B
Career coach Hope Chauland, discusses her career path as a PMM from the start-up world to the corporate landscape.| GTM Alliance
Whether it's a big launch, long-range planning, or ensuring a cohesive market positioning, we must work closely and effectively with all cross-functional teams. Product marketers must build soft skills that'll allow them to navigate different perspectives and priorities.| GTM Alliance
One of the biggest challenges brands face is creating enough traction on a new product. Your business may struggle to generate buzz around your launch, so how can you boost your product awareness and make it appealing? This guide will teach you exactly how.| GTM Alliance
Portfolio positioning is the key to making product positioning more strategic, plus it gives sales and marketing a simpler and more differentiating story.| Product Management University
Create interactive product tours that guide users to success. Explore the best tools to engage, educate, and convert customers.| Growth Marketing Pro
Explore the importance of accessibility in go-to-market and marketing strategies, and discover advice to build accessibility into your product launch processes.| GTM Alliance
The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product.| GTM Alliance
Messaging can be difficult to get right. In a world where consumers are bombarded with marketing messages from all directions, it feels impossible to rise above the noise. In this article, we’ll examine ten examples of companies that nail their messaging and the lessons each can teach us.| GTM Alliance
This framework can help you decide how to package new product innovations based on customer needs and perceived value.| Andrew Stiefel
Learn how to adapt your go-to-market strategy for any company size. Expert insights on tailoring GTM tactics from startup to enterprise scale.| GTM Alliance
Discover proven strategies to launch emerging products successfully. Unlock expert insights into how to turn innovation into a real product.| GTM Alliance
The Product Strategy Framework for B2B makes it easier for organizations to hit their financial, strategic and product goals with fewer stops and starts.| Product Management University
Here's how to use generative AI for market research. It's the equivalent of a fulltime intern that requires a lot less training.| Product Management University
The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization down.| Product Management University
Market segment and target market: what do these two foundational marketing concepts really mean, and how do they work together? We’ll clear up the distinctions with easy-to-grasp examples so you can start applying them like a pro.| GTM Alliance
For all you product managers, here’s something that’ll help you energize stakeholders and prepare a value-based 2025 product strategy. It's free!| Product Management University
Discover the power of product marketing and how it can help your business. Be the voice of a good product with strategic messaging and compelling storytelling.| Azura – Think Brighter
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| GTM Alliance
It gets tough to explain product marketing. Is it in product management? Is it in marketing? But if there's one topic we all agree it belongs to, it's personas and segmentation.| GTM Alliance
As a function, product marketing can sit between other departments involved in GTM and connect them. As with any function, you won’t get the most out of product marketing unless you can measure, track and build on it. That’s where product marketing metrics come in.| GTM Alliance
Did you know only 33% of PMMs have a defined Go-to-Market strategy? At Go-to-Market Alliance, we don’t think that’s good enough. There’s a lot of confusion around what Go-to-Market is, who does it and how it benefits growth and revenue. We’re here to change that.| GTM Alliance
Learn how to run competitor research, what to analyze, how to take notes, and download a free template to facilitate your process.| Rachel Andrea Go
There are two things to consider when it comes to being more strategic in your customer discovery. One of them is obvious and the other is rarely if ever discussed.| Product Management University
Why Customer Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix!| Product Management University
Each year, our website receives tens of thousands of visits from founders, CEOs and team leaders from some of the world's leading companies, all looking to learn more about the latest innovations from the world of Go-to-Market, and how they can best implement GTM in their company.| GTM Alliance
Reselling Home Depot Return Pallets is an extremely profitable venture. However, you need to follow some of our best practices to make sure you don’t run into losses.| SellerApp Blog
Imagine the feeling of that inconvenient thing that’s been annoying you just a little bit every day. How much would you pay to get rid of it? The solution to that problem, that makes your days run smoother and your life easier, that’s what you want to be for your customers.| GTM Alliance
By blending affiliate marketing into your overall strategy, you can craft a cohesive, engaging experience that guides customers from awareness to purchase and beyond. Let’s explore some ways this is true.| GTM Alliance
I learned a lot about product positioning long before I ever stepped into a product marketing role. It took me a minute to figure out what I was doing wrong.| Product Management University
If I were building a product marketing organization from the ground up, this is how it would make our products the envy of the market.| Product Management University
Walmart return pallets are discounted bulk lots of customer returns. Learn how resellers can purchase these treasure troves and flip them for a profit.| SellerApp Blog
When we’re talking about products, how can we not talk about the consumer? Who you’re selling to has an impact on every step in your Go-to-Market strategy from how you position the product to your, messaging, pricing and yes, even your sales strategy.| GTM Alliance
Witness the transformative power of finishes 3D rendering and discover how to incorporate it into lifestyle images effectively!| CGI Furniture
Alignment isn’t going to be easy, and you won’t always get it right straight away, but the sooner you put measures in place to bring teams closer together, the sooner you’ll get there. And aligned teams are going to make for a much more successful business.| GTM Alliance
When you think about Go-to-Market strategy, it's easy to think of it as linear. But in practice, GTM is a back-and-forth process. To get the right product, positioning, messaging, and pricing strategies for your next Go-to-Market cycle, you’ll need alignment between product and marketing.| GTM Alliance
Master your product launch strategy! Learn how to build anticipation, target the right audience, choose the optimal pricing approach, and avoid common marketing mistakes. Get expert tips on product marketing and post-launch strategies for lasting success.| eightception.com
If you're going to create a predictable revenue plan with sales, here are 5 steps product marketing can follow to make it happen.| Product Management University
Discover the ultimate 2025 guide to custom packaging! Compare Packola, Packlane, PackM, & Arka to find the perfect fit for your business.| Growth Marketing Pro
Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge.| Product Marketing Alliance