This study explores how firms’ search strategies shape innovation outcomes in the context of emerging general-purpose technologies (GPTs), with a focus on artificial intelligence (AI). GPTs, defined by their broad applicability and undefined market needs, challenge traditional search theories by requiring firms to balance advancing technological capabilities (supply-side innovation) with identifying practical use cases (demand-side innovation).…Read More The post Search Strategies in Art...| Mack Institute for Innovation Management
This research proposes to study how presence on and removal from a digital platform that facilitates virality affects the performance and production of creative goods. We hope to study this question utilizing data on musical artists' presence and performance across channels such as TikTok, Spotify, and YouTube…Read More| Mack Institute for Innovation Management