When it comes to SEO, everyone’s usually laser-focused on the big stuff — keywords, backlinks, technical tweaks, the works. And when we start talking local SEO, we know your mind goes to location pages and how you can rank for every [primary service] + [specific suburb] keyword imaginable. But there’s one part of local search […] The post Google Business Profile: The underrated local SEO technique appeared first on Excite Media.| Excite Media
Digital marketers absolutely love to make a bold claim, like, “link building is dead.” We’re not going to go that far, but we do want to take you through our recent decision to stop link building for our SEO clients — in the traditional sense, at least. Like all things SEO and Google algorithm-related, there […] The post Do backlinks still matter? Only if you earn them. appeared first on Excite Media.| Excite Media
By now, everyone has heard of the phrase “keyword stuffing” and if you haven’t, you’ve definitely experienced it. It’s when you land on a page with some clunky copy where keywords have been stuffed in to match what Googlers might be searching for perfectly. There was a time where Google actually needed those keywords verbatim. […] The post Don’t be suspicious: How to write SEO copy naturally appeared first on Excite Media.| Excite Media
Search engine algorithms are a key component to unlocking your business' digital potential, guiding customers to your online doorstep in a competitive online marketplace. The good news is, we're going to break down these complex systems, sharing our insights into the inner workings of Google and its competitors. The post A complete guide on how search engine algorithms work appeared first on Excite Media.| Excite Media