HOKA in China: How to build a niche brand fandom
HOKA in China has the potential to shape its position across the Asia-Pacific region due to China’s market size and rising sports industry.| Daxue Consulting - Market Research and Consulting China
Modern-day China has a rapidly growing wine and spirits market, with even some of the world’s most prestigious names like Château Lafite Rothschild taking root in China. But this market didn’t arise from China embracing Western drink products and consumerism, nor does it come from China’s rapid globalization and economic development over recent years. In […] This article Ganbei! An in-depth guide to Chinese drinking culture and its cultural shift is the first one to appear on Daxue...| Daxue Consulting – Market Research and Consulting China
Every consumer is familiar with having to choose between what’s tempting and what’s good for them. Many terms can be used to describe this conundrum, such as “inspirational vs aspirational” consumption or short-term vs long-term gratification. But the core of these two conflicting forces is the temptation of a dopamine hit vs. the satisfaction of […] This article Chinese consumers are focusing on their long-term gratification, are brands aligned with them? is the first one to appear...| Daxue Consulting – Market Research and Consulting China
HOKA in China has the potential to shape its position across the Asia-Pacific region due to China’s market size and rising sports industry.| Daxue Consulting - Market Research and Consulting China
Pang Dong Lai stores are designed carefully to fit every aspect of customer needs and has gone to set a benchmark for others.| Daxue Consulting - Market Research and Consulting China
China’s coconut water market has surged in recent years, transforming from a niche segment into a booming industry. Coconut water in China has been driven by rising health awareness and savvy marketing, making it one of the fastest-growing beverage categories in China. Once a niche beverage, the coconut water market in China grew from just […]| Daxue Consulting - Market Research and Consulting China
