Meeting after meeting, clients ask the same question: “Do you use AI for this?” Whether we’re discussing user research, prototyping, or strategy, the expectation is that artificial intelligence has somehow become a mandatory ingredient in every stage of design. It’s a fair question—AI has moved from novelty to practice almost eveywhere—but it also misses the…| VERSIONS®
Empathy is a term we hear everywhere in design, but the reality of practicing it is less about warm intentions and more about rigor, patience, and real human connection. It’s not just a soft skill, it’s almost its own discipline. When empathy becomes central to a design process, products stop being theoretical exercises and start…| VERSIONS®