When visitors arrive on a website, they’re usually on a mission. Some want quick answers, others are comparing products, and many are ready to make a purchase decision. Yet research shows that 70% of online businesses fail due to bad usability. That number is staggering—but it also highlights a clear truth: website navigation is no […] The post The Future of Website Navigation: From Keywords to Conversations appeared first on AddSearch.| AddSearch
About six years ago, I attended a search conference in Berlin. At that time, vector search and machine learning were the hot topics. AI was barely on the agenda, apart from a memorable joke: “How can you distinguish Machine Learning from AI?” “If you see the code, it is Machine Learning. If you see just […] The post AI Answers Product Launch: Our Product Manager’s Take on Search Innovation appeared first on AddSearch.| AddSearch
When customers land on your website, they’re usually looking for something specific. How easily they find it often determines whether they stay, convert, or leave frustrated. Seamless onsite search experiences have become essential to building trust, loyalty, and driving conversions. Modern site search technologies have evolved well beyond basic keyword matching. Today, advanced solutions — […] The post Traditional Search vs. AI Answers: What’s the Difference? appeared first on AddSea...| AddSearch
AI-powered site search is changing how users search for products online. A fast, relevant search experience keeps visitors engaged, while poor internal site search can lead to frustration and lost sales. If we think about it, traditional search often fails to meet user expectations. It relies on outdated keyword matching, frequently showing irrelevant results and […] The post Why AI-Powered Site Search is the Future of Finding Products Online appeared first on AddSearch.| AddSearch