AI chat tools are becoming a new place for people to shop, pushing enterprise teams to rethink how they handle payments. PayPal’s move to use the Agentic Commerce Protocol with OpenAI points to closer ties between payments and AI. The deal between ChatGPT and PayPal letting users inside AI chats will come into effect next... Read more » The post PayPal brings AI chat commerce into enterprise payments appeared first on Marketing Tech News.| Marketing Tech News
Gift cards remain one of retail’s most resilient revenue drivers, but they have become a growing target for fraudsters. The US Federal Trade Commission estimates that a quarter of reported scams involve tampered or counterfeit cards. The operational fallout for merchants is significant, costing several a significant percentage of income from gift cards. A new... Read more » The post Secure prepaid tags could boost retailers’ confidence in gift cards appeared first on Marketing Tech News.| Marketing Tech News
Shein has been fined €1 million by Italian regulators for making vague and misleading claims about the environmental impact of its clothing.| Marketing Tech News