Walmart is giving online shopping a conversational twist. The retailer’s new partnership with OpenAI lets people buy items directly through the ChatGPT app – turning everyday chats into shopping sessions for meals or personal needs. “For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses,”... Read more » The post Walmart brings AI shopping to ChatGPT appeared first on Marketing Tech News.| Marketing Tech News
Google is working with more than 60 partners to shape the future of AI payments. Its cloud division has introduced the Agent Payments Protocol (AP2), a shared framework designed to make agent-led transactions safer and easier across platforms. AP2 extends earlier efforts such as the Agent2Agent (A2A) and Model Context Protocol (MCP). Working alongside existing... Read more » The post Google Cloud introduces AP2 to secure AI-driven payments appeared first on Marketing Tech News.| Marketing Tech News
Boost Engagement & Sales: 7 Cutting-Edge Innovative Marketing Campaigns to Learn From in 2024. Marketing trends 2024, best marketing case studies...| Campaigns of the World