Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds. Updates will be presented to users in December as revised terms and conditions that users have to accept to use Meta platforms. Conversations between end-users and... Read more » The post Meta AI chat contents to be used to better target ads appeared first on Marketing Tech News.| Marketing Tech News
Shoppers in Southeast Asia will soon have access to millions of South Korean products through a new tie-up between Lazada and Gmarket. The partnership, launched on Monday, brings a dedicated Gmarket storefront to LazMall, Lazada’s online shopping hub. Buyers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam can now order from 20 million South Korean... Read more » The post Lazada adds millions of Korean products for SEA shoppers appeared first on Marketing Tech News.| Marketing Tech News
Google is working with more than 60 partners to shape the future of AI payments. Its cloud division has introduced the Agent Payments Protocol (AP2), a shared framework designed to make agent-led transactions safer and easier across platforms. AP2 extends earlier efforts such as the Agent2Agent (A2A) and Model Context Protocol (MCP). Working alongside existing... Read more » The post Google Cloud introduces AP2 to secure AI-driven payments appeared first on Marketing Tech News.| Marketing Tech News